Group supporting Proposition HH launches $1 million ad blitz as Election Day nears
The group pushing for the passage of Proposition HH, the 10-year property tax relief plan on the November ballot, has launched a $1 million-plus advertising and messaging blitz as Election Day nears.
Property Tax Relief Now, also known as Yes on HH, has spent nearly $700,000 since Oct. 13 on TV and streaming site advertising, according to campaign finance reports filed Monday and the committee.
The committee has also spent roughly $250,000 on mailers and about $200,000 on digital advertising since mid-October.
The last-minute spending was made possible by big donations from liberal political nonprofits, which The Colorado Sun refers to as dark-money groups because they don’t reveal their donors. Those nonprofits include the Sixteen Thirty Fund, a national group, which gave Property Tax Relief Now $350,000 on Oct. 20; Education Reform Now Advocacy, another national group, which donated $100,000 on Oct. 13; and Boldly Forward, which is associated with Gov. Jared Polis and gave $75,000 to the committee on Oct. 12.
Education Reform Advocacy Now has given Property Tax Relief Now a total of $650,000, while the Sixteen Thirty Fund has donated a total of $600,000.
Property Tax Relief Now raised $760,000 from Oct. 12 to Oct. 25, the last fundraising period for which issue committees must file reports before Election Day. It spent nearly $1.3 million during that time.