Former President Donald Trump made waves at a Philly's Sneaker Con event by unveiling his official "Never Surrender" sneakers, marking his foray into the world of footwear fashion with a line of Trump Sneakers that has sparked both admiration and criticism among shoe enthusiasts and political observers – depending on who you are.

Former President Donald Trump unveils his limited edition gold “Never Surrender” sneakers at Philly’s Sneaker Con.

During his address at Sneaker Con, a gathering that draws shoe aficionados from across the nation, Trump introduced two distinct pairs of sneakers to the audience.

• The standout piece is the gold-colored high-top adorned with the iconic letter "T" on its side panel, commanding a price tag starting at $399.

• Complementing this premium offering is the mid-top model, available in red and white color options, featuring a lace-less design and priced at $199.

"This is something I've been talking about for 12 years, 13 years," Trump remarked enthusiastically. "And I think it's gonna be a big success. Your influences have been very positive. They've been real influences, and they love what we've done."

The accompanying website, where these exclusive sneakers can be purchased, also showcases Victory 47 Cologne and Victory 47 Perfume, priced at $99 each.

Notably, the merchandise is explicitly stated to be independent of the former president's political campaigns or the Trump Organization, with Trump's name, image, and likeness licensed to CIC Ventures LLC for the venture.

While Trump garnered cheers from a supportive crowd during his Philadelphia appearance, there were audible dissenting voices as well, underscoring the polarizing nature of his post-presidential endeavors.

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President Biden's campaign wasted no time in taking a jab at Trump's sneaker debut, with communications director Michael Tyler quipping about the former president's association with high-end footwear.

Rep. Jared Moskowitz (D-Fla.), a co-founder of the Congressional Sneaker Caucus, expressed reluctance towards Trump's sneaker line, signaling a divide in reactions to the unconventional venture.