Bidenomics Closes Iconic Schwan’s Home Delivery in Colorado
In an unfortunate turn of events, Yelloh – formerly known as Schwan's Home Delivery – has announced the closing of all of its Colorado locations.
This decision will result in the loss of 750 jobs nationwide and the closure of 90 delivery centers. According to a news release, the company cites economic challenges, rising business costs, and the post-pandemic world as reasons for this difficult decision.
The Bloomington, Minnesota-based company has been a household name since it first began home delivery in 1952.
However, in recent years, it has faced increasing competition and financial struggles. In 2018, the Schwan family, who founded the company, sold a majority share to the Korean firm CJ CheilJedang for $1.8 billion. Despite this investment, Yelloh has not been able to keep up with the changing times and evolving market demands.
The closures are set to begin on December 8, leaving many loyal customers and employees devastated. Yelloh has assured customers that deliveries will still be available in 18 states, where their iconic yellow trucks will continue to operate. However, those in other states will now have to rely on UPS for their deliveries.
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This news comes as a blow to Colorado, a state that has been hit hard by the economic impacts of the pandemic. Yelloh's decision to pull out of the state will leave a significant impact on the local economy and the families who have relied on the company's services for years.
This is yet another example of the far-reaching consequences of the ongoing pandemic on businesses of all sizes.
While Yelloh's rebranding last year was seen as a promising move to revamp the struggling company, it seems to have fallen short of saving the business. The closure of the Colorado locations is just one piece of the larger puzzle as Yelloh faces the reality of a changing market and an uncertain economic future.
As Yelloh officially closes its doors in Colorado and many other states, it serves as a reminder of the challenges facing businesses in America today.
Despite the company's valiant efforts to stay afloat, it ultimately could not withstand the economic headwinds and rising costs. We can only hope that former employees will find new opportunities and that Yelloh will be able to bounce back in the future. But for now, the iconic yellow trucks will be missed on the Colorado roads and in the hearts of its loyal customers.